Answering Key HVAC Consolidation Questions
As the pace of commercial HVAC industry consolidation increases, owners receive more and more letters, calls, and emails from brokers and potential investors. These inquiries have owners wondering why consolidation is happening again given that consolidation wasn't very successful the first time around.
Certainly, the first wave of consolidation in the 90s and early 2000s had some significant failures. There was Blue Dot, Encompass, and a handful of utility backed consolidation efforts that fell flat. So, it certainly makes sense that owners are questioning why this is happening and wondering what is different about this second consolidation wave. Let's dig in to two key consolidation questions.
Who are the investors that are fueling the second consolidation wave?
Given its fragmented nature, commercial HVAC is ripe for consolidation. Private equity firms specialize in industry consolidation so fragmented industries often draw their attention. But the lack of success in the initial wave of HVAC consolidation had many private equity investors spooked. That attitude has started to change due to the success of two companies.
These two private-equity-backed HVAC consolidators started in the mid 2000’s have grown to be large and profitable. One has $1 billion in revenue and the other $900 million. These firms quietly grew through the global financial crisis of 2008-09 and then picked up steam coming out of the recession. Around 2016 and 2017, other private equity firms noticed their success which gave them confidence to invest in HVAC consolidation as well.
To monitor this trend, IEI Advisors tracks the number of aggressive commercial HVAC buyers in North America. IEI defines an “aggressive buyer” as any company that has already purchased at least one HVAC company and has at least one person full time dedicated to pursuing additional HVAC acquisitions. While there are public companies and privately owned businesses pursing acquisitions, the aggressive buyer list is predominately private equity backed firms. The number of private equity buyers (32) is now more than triple the number of public and private acquirers combined (10).
The graph below shows the increase in the number of private equity buyers started in 2017.
This sharp increase in the number of aggressive buyers is driven by proof of the HVAC consolidation model and by the high growth of private equity as an investment vehicle over the past decade. The amount of assets under management for private equity firms doubled from 2014 to 2020 and is expected to double again from 2020 to 2025.
This is good news for HVAC owners looking to exit over the next five years as there will continue to be capital to fuel consolidation.
What is different about this second wave of consolidation?
Private equity today is more sophisticated. The 80s and 90s were the early days of private equity and the industry made mistakes. HVAC consolidators were not immune to those mistakes including poor change management, underappreciating local leadership, and undervaluing local brands and relationships. Investors learned from the mistakes of the first wave and for the most part, are not repeating them today.
A few key differences of the second wave are:
Leveraging industry knowledge: Private equity firms prefer to buy a large HVACR company as a platform to start their consolidation effort. They then rely on the platform team’s knowledge and experience to learn more about building successful HVAC businesses. They also leverage the platform team's relationships to expand via acquisition efforts.
Better understanding of local markets: Investors better understand the local nature of HVAC businesses and are slow to introduce change to a business. They are respectful of local culture and processes. Private equity investors have also learned that local management teams understand the market and growth opportunities. They make it a high priority to keep the local team intact and incentivize them properly.
Focus on organic growth: Private equity firms now focus on both organic growth and growth by acquisition. The first consolidation wave largely ignored organic growth strategies. They favored growing revenue as quickly as possible through acquisitions. Today, private-equity-owners still heavily rely on acquisition for growth, but organic growth is also important. After completing an acquisition, investors may even make significant investments in organic growth if local management presents a strong business case.
Still some concerns
Despite these changes in the private-equity model, HVAC owners need to be wary. Concerns still exist. Private equity firms may present inflated financial projections to temp owners to sell their business based on high future valuations of retained or rollover equity. If financial projections show that the equity value will triple or quadruple over the next few years, an owner needs to take the time to understand the assumptions of the financial model.
Another concern is the growth in the number of private equity firms over the past few years. Many of these firms have young, inexperienced teams who have decided to target the HVAC industry as their first investment. A seller needs to beware if it is the buyer’s first rodeo.
Overall a positive trend
The net result of the good and the bad is that overall, the second wave of consolidation is a positive trend for HVAC owners who are considering a sale in this strong seller’s market. The number of buyers competing for their business is at an all-time high. This creates a market that will often present multiple good options for owners and drive valuations higher.
* An earlier version of this article was published online by ACHR News on September 25th, 2021.